Chemistry’s Shamrock Development (watch on YouTube) is an excellent example of viral advertising. As marketing departments demand increased return on their spend, and in a culture where ‘interruptive advertising’ (ads that interrupt you - TV, radio, pop-ups, etc) is getting more and more stick, an ad that people want to see is gold dust. A classy use of Web 2.0 technology. If you’re one of the few who hasn’t seen it yet, check this article on the Sunday Business Post website. If you thought it was a bit incredible, check out what the PD’s are ‘planning’ for Dublin.

This entry was posted on Friday, October 6th, 2006 at 4:09 pm and is filed under Miscellaneous, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.