In a recently completed survey by Clientwell on 153 of Ireland’s top companies, we found that only 7% of them are using pay per click advertising on Google, MSN or Yahoo. This is a shocking statistic, given the adoption level in the US and UK.
In addition, only 47% of the companies surveyed have optimised their site for the search engines. Because of this, only one-third of these companies are achieving top 5 rankings on Google for keywords they should be targeting.
Given the almost universal acceptance of search engine marketing as the most effective means of driving sales and enquiries online, and the fact that publications as eminent as the Wall Street Journal, Time magazine and The Economist, it’s surprising that Irish companies aren’t cottoning on to search engines so much.
