http://www.clientwell.com/blog/2007/02/02/buzz-marketing-the-good-the-bad-the-ridiculous/ Thu, 20 Nov 2008 23:12:12 +0000 http://wordpress.org/?v=2.0.2 http://www.clientwell.com/blog/2007/02/02/buzz-marketing-the-good-the-bad-the-ridiculous/#comment-1173 Tue, 06 Feb 2007 16:16:46 +0000 http://www.clientwell.com/blog/2007/02/02/buzz-marketing-the-good-the-bad-the-ridiculous/#comment-1173 There's a fairly interesting article on the 'buzz' phenomenon <a href="http://www.instigatorblog.com/how-to-generate-buzz-and-grow-a-successful-business/2007/01/19/" rel="nofollow">here</a>. Can't vouch for the book, though! j There’s a fairly interesting article on the ‘buzz’ phenomenon here. Can’t vouch for the book, though! j

]]> http://www.clientwell.com/blog/2007/02/02/buzz-marketing-the-good-the-bad-the-ridiculous/#comment-1130 Fri, 02 Feb 2007 16:28:02 +0000 http://www.clientwell.com/blog/2007/02/02/buzz-marketing-the-good-the-bad-the-ridiculous/#comment-1130 Hey Dave, long time no talk! I like that Guardian article. Interesting, though, they claim that the Budweiser 'Whassup' campaign is to blame for the slump in Bud's sales - I doubt that was the only factor. I know I didn't start drinking Bud because of it, but it definitely didn't stop me drinking Bud when it became an annoying catchphrase. Hey Dave, long time no talk! I like that Guardian article. Interesting, though, they claim that the Budweiser ‘Whassup’ campaign is to blame for the slump in Bud’s sales - I doubt that was the only factor. I know I didn’t start drinking Bud because of it, but it definitely didn’t stop me drinking Bud when it became an annoying catchphrase.

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