I signed up to WebProNews about 8 months ago - I saw a couple of interesting article on their site, and decided that I should opt in to receive their emails.

So they started to send me their emails every day. As with all newsletters, I’ll scan the subject line and see if it’s worth keeping for future reference or to read on a break.

After a while, though, it stopped appealing to me. For one, a lot of the articles were telling me what I knew already or was getting elsewhere.

I’d also been receiving unsolicited email in the guise of ‘WebProNews Sponsor Updates’. These didn’t appeal to me at all - nor did the spam I received from sites I’d never heard of before. Seeing a connection, I decided enough was enough and unsubscribed from the WebProNews site.

I was taken to a page on the iEntry site saying “Thank You for your patronage”. I was off the list.

Or so I thought. The next day, another mailing from WebProNews. So, I think to myself, it takes a few days for them to remove you from their system.

But now, over 10 unsubscribe attempts later, I’m still receiving mail from them. I’ve set up a rule for it to go directly to my Deleted Items, but it raises a question: How can a company that writes articles daily on best-practice online marketing get their unsubscribe process so wrong?

Of course, I’m not the only one giving out about this - check here, here and here - but when WebProNews publish articles bemoaning the proliferation of spam and encouraging email marketers to get the unsubscribe function right, you’d think they’d sort this issue out.